Consumer Financial Tools

Daily Habit Cost Calculator —
The Real Latte Factor

Enter your daily habit cost and frequency. We calculate both the total cash you'll spend and the wealth you'll never build — the true cost of financial autopilot.

Your Daily Habit

Price of each individual purchase

$
$0.50$100

How many times per week you do this

How long have you been / plan to keep this up?

years
1 yr40 yrs

Zero data leaves your device. Calculations run locally. No account required.

Total Potential Wealth Lost

$18.8K

if invested at 7% p.a. over 10 years

Weekly Spend

$25.00

Annual Spend

$1.3K

Total Cash Spent

$13.0K

Lost to Compounding

$5.8K

Money Spent vs Potential Wealth

Cash Spent$13.0K
$13.0K
Potential Wealth (7% p.a.)$18.8K
$18.8K

Lost Investment Opportunity

$5.8K

above cash spent, from compounding at 7%/yr

Take Back Your Cash Flow

SpendKeep makes daily spending visible. Awareness is the first step to redirecting cash into wealth.

Take Back Your Cash Flow.

The True Cost of the Latte Factor

Financial author David Bach popularised the Latte Factor concept in The Automatic Millionaire: small, daily discretionary purchases are not trivial — they represent a choice between consumption and compound growth. A $5 weekday coffee habit costs $1,300/year. Over 20 years at a 7% annual market return, the true opportunity cost exceeds $56,000. The calculator above makes this concrete by modelling your specific habit against a standard investment benchmark.

The key insight is not that you should never buy coffee — it is that you should be conscious of every purchase. Financial autopilot (automated banking, tap-to-pay, subscription auto-renewals) removes the psychological friction that creates spending awareness. SpendKeep's manual-entry model reintroduces that friction by design.

Frequently Asked Questions